Privacy Policy

Blue Horizon PM (“Blue Horizon PM,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the information you provide when you visit bluehorizon-pm.com (the “Website”), contact us, or engage us for consulting services. Blue Horizon PM provides consulting services primarily to owners and operators of vacation-rental properties, including lake cabins, vacation homes, short-term rentals, and similar hospitality properties.

 

This Privacy Policy explains what information we may collect, how we use it, how we protect it, and the choices available to you.

1. Information We Collect

We may collect information you voluntarily provide to us when you visit our Website, complete a contact form, request information, communicate with us, or engage our consulting services. This may include:

• Name

• Business or company name

• Email address

• Telephone number

• Mailing or business address

• Property address or general property location

• Vacation-rental or lake-cabin property information

• Information about your rental business

• Information about rental rates and pricing

• Occupancy and booking information

• Revenue and performance information

• Marketing and advertising information

• Information about your target customers or guest demographics

• Information regarding your competitors or competitive market

• Information submitted through Website forms

• Information contained in communications with us

• Other business or property information you voluntarily provide for consulting purposes

 

We may also automatically collect certain technical information when you visit the Website, including:

• IP address

• Browser type

• Device type

• Operating system

• Pages visited

• Date and time of Website visits

• Referring website

• General Website usage and interaction information

2. Information Provided During Consulting Engagements

As part of a consulting engagement, clients may provide Blue Horizon PM with business and property information so that we can evaluate their vacation-rental operation and provide recommendations. This information may include:

• Property characteristics and amenities

• Property location

• Number and type of rental units

• Historical or projected rental performance

• Occupancy information

• Average daily rates and pricing

• Revenue information

• Booking and reservation trends

• Marketing strategies

• Advertising information

• Online listing information

• Guest demographic information

• Competitive information

• Customer reviews and feedback

• Operational practices

• Business goals and strategies

 

We use this information primarily to perform the consulting services requested by the client. Clients are responsible for ensuring that information they provide to Blue Horizon PM may legally be shared with us for consulting purposes.

3. How We Use Information

We may use information we collect to:

• Respond to inquiries

• Schedule consultations

• Evaluate vacation-rental properties and businesses

• Conduct competitive and market analysis

• Analyze rental pricing and performance

• Develop marketing and promotional strategies

• Provide recommendations regarding vacation-rental operations

• Develop business strategies and plans

• Communicate with clients

• Prepare proposals and consulting materials

• Manage client relationships

• Improve our Website and consulting services

• Analyze Website traffic and usage

• Send relevant business or marketing communications

• Maintain business and financial records

• Protect our Website, systems, and business

• Detect and prevent fraud or unauthorized activity

• Comply with applicable legal obligations

4. Confidential Business Information

Blue Horizon PM understands that clients may provide confidential business information in connection with consulting services.

We will use client-provided business information primarily for the purposes of providing the requested consulting services and operating our business. We will not intentionally disclose confidential client business information to unrelated third parties except when:

• The client authorizes the disclosure;

• Disclosure is reasonably necessary to provide requested services;

• Disclosure is made to a service provider assisting Blue Horizon PM;

• Disclosure is required by law or legal process; or

• Disclosure is reasonably necessary to protect Blue Horizon PM, its clients, or others.

 

Unless otherwise agreed in writing, Blue Horizon PM does not represent that it is providing legal, accounting, tax, investment, or financial-advisory services.

5. Information About Vacation-Rental Guests

Blue Horizon PM may receive guest-related information from a client when that information is reasonably necessary to perform consulting services. For example, clients may provide aggregated or business-level information regarding:

• Guest demographics

• Booking patterns

• Length of stay

• Booking source

• Customer reviews

• Guest preferences

• Occupancy trends

 

Clients should avoid providing unnecessary personally identifiable guest information when aggregated or anonymized information is sufficient for the consulting purpose. When personally identifiable guest information is provided to us, we will use it only as reasonably necessary for the applicable consulting engagement or other legitimate business purpose.

6. Cookies and Similar Technologies

Our Website may use cookies, pixels, analytics tools, and similar technologies. These technologies may help us:

• Operate and secure the Website

• Remember preferences

• Understand how visitors use the Website

• Analyze Website performance

• Measure marketing effectiveness

• Improve the Website and user experience

 

You may be able to control or disable cookies through your browser settings.

7. Analytics, Marketing, and Third-Party Services

We may use third-party technology and service providers to operate our business and Website.

Depending on the services we use, these providers may include:

• Website hosting providers

• Website analytics services

• Email and communication services

• Customer relationship management systems

• Scheduling services

• Payment processors

• Marketing and advertising platforms

• Social-media services

• Cloud storage providers

• Other technology and business-service providers

 

These providers may process information on our behalf or collect information directly through their services. Third-party providers may maintain their own privacy policies governing their collection and use of information.

8. Sharing of Information

We do not sell personal information as a standalone business practice.

We may share information with trusted service providers when reasonably necessary to operate Blue Horizon PM or provide consulting services. We may also share information when reasonably necessary to:

• Comply with applicable laws

• Respond to valid legal processes or governmental requests

• Protect our rights or property

• Protect clients, Website users, or others

• Investigate fraud or security incidents

• Enforce agreements or policies

• Complete a business transaction

 

We do not use client business information to provide consulting services to another client in a manner that intentionally discloses the identity or confidential business information of the original client.

9. Aggregated and De-Identified Information

Blue Horizon PM may create aggregated, statistical, or de-identified information from information collected through its Website or consulting engagements. Such information may be used for legitimate business purposes, including:

• Market research

• Industry analysis

• Service development

• Website improvement

• Business planning

• General educational or marketing purposes

 

We will take reasonable steps to avoid identifying an individual or specific client when information is presented as aggregated or de-identified information.

10. Marketing Communications

If you provide your email address or other contact information, we may use it to communicate with you regarding:

• Consulting inquiries

• Existing consulting engagements

• Proposals

• Meetings

• Vacation-rental consulting services

• Educational information

• Industry information

• Business updates

• Promotional opportunities

 

You may opt out of promotional email communications at any time by following the unsubscribe instructions contained in the applicable communication. Opting out of promotional communications will not prevent us from sending transactional or service-related communications necessary to respond to an inquiry or provide consulting services.

11. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal and business information against unauthorized access, disclosure, alteration, or destruction.

However, no method of transmitting information over the Internet or storing information electronically can be guaranteed to be completely secure.

12. Data Retention

We retain information for as long as reasonably necessary to:

• Provide consulting services

• Maintain client and business records

• Communicate with clients

• Resolve disputes

• Enforce agreements

• Meet legal, accounting, and regulatory obligations

• Maintain legitimate business records

 

When information is no longer reasonably necessary, we may delete or securely dispose of it, subject to applicable legal and business requirements.

13. Your Privacy Choices

Depending on applicable law, you may have certain rights concerning your personal information.

These may include the ability to:

• Request access to personal information we maintain about you

• Request correction of inaccurate information

• Request deletion of personal information

• Request information regarding certain processing activities

• Opt out of certain marketing communications

• Exercise other rights provided by applicable privacy laws

 

You may submit a privacy-related request by contacting us using the information below.

We may need to verify your identity before completing certain requests.

14. Texas Privacy Rights

Blue Horizon PM operates in Texas and recognizes that Texas residents may have privacy rights under applicable Texas law.

The Texas Data Privacy and Security Act (“TDPSA”) provides certain rights concerning personal data for covered individuals and businesses, subject to statutory thresholds, exemptions, and limitations. Where applicable, Texas residents may have rights relating to access, correction, deletion, and certain opt-outs. Requests concerning applicable privacy rights may be submitted using the contact information below.

15. Third-Party Websites

Our Website may contain links to third-party websites, including vacation-rental platforms, social-media websites, business resources, or other services. Blue Horizon PM is not responsible for the privacy practices, security, content, or policies of third-party websites. We encourage you to review the privacy policies of third-party websites before providing personal information.

16. Children's Privacy

Our Website and consulting services are intended for businesses and adults and are not directed toward children under 13.

We do not knowingly collect personal information from children under 13 through our Website.

17. Business Transactions

If Blue Horizon PM is involved in a merger, acquisition, sale of assets, reorganization, financing, or similar transaction, information may be transferred as part of that transaction, subject to applicable law.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business, Website, technology, consulting services, or applicable laws. When we make changes, we will update the Effective Date at the beginning of this Privacy Policy.

We encourage you to periodically review this Privacy Policy.

19. Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact:

 

Blue Horizon PM
Website: bluehorizon-pm.com
Email: brent@bluehorizon-pm.com
Phone: 945-402-8205